HIRE WHAT'S NEXT: COACH OR CONSULTANT (GET YOUR FREEBIE)


Summary

Grab the freebie here https://freebie.elizabethyang.biz/workbookhirewhatsnext



Transcript

Good morning. Good morning. Good morning. Happy Tuesday. I love teaching on a Tuesday because after coming back into the office on Monday, you kind of get settled in, and then to me, Tuesdays are like the perfect day to just take a moment. To not only focus on what you need to get done for the week but to actually just take a pause during the workweek to learn and grow. Today, I'm going to be talking to you about how to hire what's next for you: a coach versus a consultant. This month in September it is all about hiring right hiring. So let me just do a quick tech check here. If you're joining me here, let me know if you can hear me. Okay. I just want to make sure that I am up and running. I think I am. I love it. Okay. So as you're thinking about your business, I got my coffee, and then here this morning, come on in, we'll give it a couple of minutes here for folks to tune in.


I'm really excited to talk to you about this because I often get this question from Elizabeth, how do I know when I'm ready to hire what's next for me? What's the difference between a coach, a consultant, a mentor, right? Like these are all really great questions. And whether you are at the startup phase of your business, or you're actually in the midst of growing and scaling your business, understanding if you need a coach versus a consultant is going to be very key to you. So as you're tuning in, come on in, let me know if you can hear me say hello. Tell me about your business. What is your business? Today, I want to talk about how do you really identify what's next for you? I'm going to share with you a little bit of my own personal experiences as I have grown my business to multiple six figures and really, you know what I wish someone would have told me when I first started. Right. What I wish someone would have told me. And the best part is. Is that if you want the freebie handout, I'm just going to pull that up in a little bit here, so you can see what that looks like here.


Here's, isn't a self-assessment that we put together for you, just for you, so that you can get a sense of really like thinking and reflecting about what you need next. One of the common mistakes that I see a lot of people make is when they're thinking about growing their business, or they're thinking about taking their expertise and figuring out how do I take my business online and really create an online income stream.


If you're part of this group, you know, that I'm all about working smarter and charging more. The hybrid CEO wants to grow a business that can actually thrive without her or him in it. Meaning that you actually want to create a business where there's actually a team that can operate and function without you because you want to actually go on vacation, don't you. Right. And it doesn't have to be, you know, a huge business where you have, you know, 20, 30 employees, you can still grow a business that's six figures at a team of three or less. It's possible. Right? How many of you want that freedom business? Say freedom business.


How many of you really want that freedom business? You know, some of the things I hear about from my entrepreneurs online is, you know, Hey, I want to have an online business because I love the freedom. I love the flexibility. I love the option. I want to have creative control over my work, my passion, and what I want to do.


Right. But so many, so many people. Actually, start and before they actually really even start to take off, they're already sabotaging their success. Do you know how they are self-sabotaging their success? This is what it sounds like. We'll just see how it goes.


I'm not really sure what I want to do. I'm multi-passionate about many things. So I'm going to dabble over here. Right. And I'm going to try this on the side and I'm going to try this on the side, or my favorite is, you know, I'm really a giving person I'm here for the people. So I don't want to charge that much, right?


Like there's this tension, this apologizing for giving and charging for your value, your worth, your services, and your products. Okay. And so I want to encourage you that wherever you are in this spectrum, right, that the hybrid CEO looks at her business. And she really says, I really want to figure out how to really make my business truly a freedom business.


What is a freedom business? Yeah. You have flexibility. You have creative control, but you also have consistent income coming in every month that can cover your overhead costs. You have a team in place that can run the business, literally without you. So that you can take a couple of days off to reset, to spend time with your family to travel and do all of the things that you love to do. The hybrid CEO looks at her business and she says, you know, I want to charge more and work smarter because I want to grow my business here locally. Right. But also diversify and make an impact online. Online gives me flexibility. Online gives me access to new audiences that I wouldn't otherwise have here locally.


That means new leads, new sales, and new impact. Right. The hybrid CEO is thinking about her business as like this multichannel business. She doesn't just see her business online as I need to do some live streams. I need to post content. She's literally thinking what does that model that can operate and run and thrive without me so that I can stay focused in my zone of genius in my zone of teaching and coaching in my zone of creating. But she's not apologizing for wanting to make money in her business. There is no, we'll see how it goes. We'll see if anybody wants to buy this. No, she's owning her worth. She is owning her ability to create wealth.


Right. That is what a hybrid CEO is. She's not dabbling. She's not saying we'll see, we'll leave it to fate. Don't get me wrong. I believe in manifestation and the law of attraction, but there's also the law of action. Right? There's also showing up consistently looking at your numbers. And not necessarily planning every single detail about how you're going to hit your sales goal, but you are declaring the number of sales you want to get. Is it $10,000 a month? Is it $10,000 a week? Is it a $10,000 day? She is owning all of that. She is not apologizing for wanting it to bring in money. You know, why? Because if you are compassionately, ambitious, You are not apologizing about making money because you know, the more money you make, the more you can give it away.


The more you can give back to the causes and the communities that you care about and why apologize for that? Because if you're not funding the change that you want to see with causes that you care about the communities that you care about. Who is going to drive those changes who is going to fund those causes? Right? So here at The Hybrid CEO, I'm all about maximum income and maximum impact. The people that feel like, oh, this isn't for me are the ones that are just solely focused on making money, profit, and sales. They don't have in it, in them to give back and that's completely okay. You're not my people. It's all cool.


Right. But I love surrounding myself with students and clients and a community that is all about driving an abundance as defined by money, wealth. Right. Great health and making a social impact, making a difference. I want to just speak to you today, as you're thinking about really how to hire what's next for you.


Is, are you thinking about that? And is it scaring you, are you finding yourself saying you're not ready for that? Are you telling yourself, we'll see how it goes, or are you telling yourself I can figure this out.


Taking your business online isn't just about showing up more on your social media. It's not just about creating a digital online product or program and putting it out there. It is really thinking about your business model, which is like the blueprint of your home, and thinking about how do I build this in a way that allows me to find the balance that I want with managing my business locally and going online. I want to just share with you how important this is because this is often the mistake that a lot of people make when they're starting their business. Right. So, you know, this is where the employee mindset still shows up and it conquers the way of you being and doing in your business.


All right. So, okay. Who's brave enough to admit this. Okay. If you're brave enough to admit this. Like, type guilty in here. Okay. But how many of you are spending time networking? Like either going to in-person events or trying to join virtual networking calls, nothing wrong with networking. I absolutely love networking.


Okay. I did it when I first started in my business, you know why? Because as an employee, when we had a career as an employee, we were taught and conditioned that networking was your best way to get promoted. And it is, and it still is. And again, there's nothing wrong with networking, right? And so we think as we step into our business, that networking is still the way to go.


That networking is still how you're going to build referrals and that people are going to then go to refer business to you. How many of you are guilty of this? Are you brave enough to admit it?


But here's the thing with entrepreneurs and networking. Everyone's so busy just trying to get leads for their business. How many of them are often really thinking about trying to find leads for your business? How many people have you met in the last week where you're like, oh, I'm going to sit here. And I'm going to think about how to refer business to this person and generate leads for this person.


Honestly, I think randomly, if somebody has someone that you know has a need. Right. And it pops up randomly and they're like, Hey, I'm really looking for a trainer or I'm really looking for a photographer. Do you know anyone? Yeah. That might come to the person that might come to you or you might refer business to them.


Right. But the problem with networking is that you're not turning enough leads in your pipeline fast enough to get cash flow coming. Okay. Networking is the slowest path to generating leads in your pipeline that will convert into sales. All right! Now, there is an exception to this, and this is if you build your business in a way where it's very high touch and you're actually targeting multiple seven-figure earners in your business where you can actually network your way there and like you only need maybe three clients per month as an entrepreneur to hit your sales goal because at that level, you're, you're networking at a completely higher level. What I'm talking about is just your average entrepreneur that maybe is looking to hit either your first six-figure online income stream or your next six-figure income stream.


Right? So you might have a brick-and-mortar business that's doing very well. And now you want to go and expand and add on an online income stream. And when I say income stream, it's like, how do I do this online and have that program, that product, that revenue stream hit six figures. That's what I'm talking about.


Okay. That's the only caveat. That's the only difference. Okay. So then what happens? So then you're networking and you're spending a lot of time doing networking, and you're hoping that that's going to generate leads for you, but what it actually does is actually it doesn't. So even I say to my students and clients, when I'm coaching them, as I get it, I get the need to network and connect and build relationships.


But I'm going to share this experience with you. If you're in networking, it takes you an hour to be in that meeting, depending on how it's curated, meaning how the host actually hosts it right? In one hour. And this is not even including like doing, getting dressed up or even driving there, your commute that could add on another just hour load.


So you're looking at, let's say two hours of preparation time commute time from and two and the one hour at the actual event. So you're spending two hours. And I can tell you, most people are not the best at relationship networking, marketing, meaning that they'll go to the event, they'll get business cards or exchange information, but most people actually don't follow up and consistently follow up to build that relationship.


Right. So what happens is people will go and they'll look at, they'll meet people, get a whole bunch of contact information, maybe schedule a couple of coffees here and there and then that's it. So when I look at coaching my clients, and I say, I look at your time, right? As a hybrid CEO, I say, okay, you just spent two hours, prepping and driving and going to your networking event to generate leads in just 30 minutes.


I can have 20 conversations in my DM. That's more conversations than odds are you will have at that one, networking event. Right. And so you might be thinking like, well, Elizabeth, what does this have to do with hiring what's next for you? You're talking about networking. Well, the reason why I'm bringing it up as well is that when I look at like, how quickly can you hit your sales goals?


Because I am obsessed with results for my clients. I often say to them, I hope that you appreciate that when you hire me, I obsessed about your results for you. That I'm challenging you to hit your sales goal. And then I'm also giving you the grace when you don't right. The coaching and the consulting. But that the key is that I'm constantly looking at how I, Elizabeth, can be better as a strategist, to coach consult, right.


To support my clients so that they hit their sales goals faster. So that's why I'm talking to you about networking. Right. And so what does this have to do with hiring what's next for you? Well, for starters, if you have worked with coaches or consultants before in the past, I often get, hear this from many people, is that I've had a bad experience.


And I just don't know if I can do this again. How many of you have been there? If you have typed in the comments, bad experience? I have had bad experiences too. I have hired experts that do social media ads and they did nothing that they promise to do. I have hired coaches that I have wo