Updated: Jun 3
1. Your Audience's Attention is an Afterthought
You've posted the invite and made the effort to invite them and they're coming. It's on them.
2. Market Benefits Once and That's It
You've already posted the invite and wrote the benefits on the description so you're set.
3. Little Care for the Online Experience & Conversation
You assume it's the same agenda in-person just now online so hop on the call and present.
EXPERT HOT TIPS
1. Must Earn Your Audience's Attention
Lead with the Human Connection
Remind. Remind. Remind. to show up.
Incentives to show up and stay until it’s done
2. Always MARKET the benefits
Lead with the Human Connection
Speak to your customer's WII-FM frequency (What's In It For Me)
3. Only about 60% of that should be done online.
Lead with the Human Connection
Fill in the rest with tool features like polls, asking micro-yes questions, breakout sessions
Engagement at virtual events are beyond just hop on the Zoom call. Avoid these 3 mistakes that lose your engagements...
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Hello? Hello. It's Elizabeth, dialing in today for Tuesday Tasty yeses. Today, I'm going to be talking to you about how to host, engaging virtual events by avoiding these three mistakes that cost you engagements. Are you up for it? Let me just do a quick tech check here and make sure that I am up and running.
Let me know if you are catching this live or on the replay. I got lots of great questions here that I will be answering at the end of my teaching. All right. So let me just take a look here. Yes. Yes. So if you are tuning in today, say hi, let me know that you're here. Let me know that you're present. I wanna know what are you most looking forward to spring?
What are you most looking forward when it comes to spring? I have to tell you that I'm really excited for the snow to melt and go away so that I can actually go back outdoors and go biking, literally riding a bike. That's what I'm looking forward to. What are you most looking forward to? So happy March.
It is, uh, March already. We have a nine more months to go and 2021 is going to be done. Crazy, right? Crazy. Well today, I want you to stay with me to talk about hosting, engaging virtual events and the three rookie mistakes that you can avoid when it comes to losing engagements. Now, this is for you. If you're all about relationship service when it comes to your customers, you actually care that you have.
Happy customers, you actually care that you actually have a relationship with your customers. This is not for you. If you are what I call a one-night-stand seller, you're just looking for the quick wins because you're focused on being really shortsighted. And it doesn't really matter who the customers are.
It just matters that they have money in their wallet. And even though there's nothing wrong with that. When it comes to hosting your virtual events, when it comes to what I'm going to be teaching you in just a couple of minutes here, it's really critical that you think about the right customers that show up to your event, right?
Because as you know, sales is about knowing you, liking you and trusting you and an engaging virtual event is the best way for them to engage with you, to really take maybe what they know about you, either seeing your posts or your videos or your lives, and start to interact with you at it like a two-way conversation to really start to build trust.
So these virtual events are really, for those that really want to have relationships and are thinking long-term about their business. Got it. All right. So let's just dive right in and start looking at what some of those rookie mistakes are. Okay. So I'm going to go ahead and share my screen here and send me some hearts.
I see hearts there. Send me some fire. Are you as lit up as I am about March? Oh, I can't wait. So let's talk about this. Let's talk about the first rookie mistake that I often see. Okay. Does this sound like you? And let me just see here, I'm going to see if I consume it a little bit here so that you can see this better, there.
Is that better. Yeah, I think that's better. Okay. Rookie mistake number one, your audience's attention is actually an afterthought. Is this you you've already posted the invite everywhere that you could possibly think of. Right? Facebook groups, social media, you've tweeted it. You have done lives about it. I mean, you've made the effort to invite them and they noted in the Facebook invite that they're coming.
So it's on them and you sort of leave it at that. Does that sound like you does that, sound like you see the thing is I want you to keep in mind when it comes to really hosting engaging events, is that what you really need to be focused on? Oops, looks like I just moved this and it just messed up my whole thing.
Well, that's okay. We'll just going to roll with it right. As I want you to think about how you actually need to be earning your audience's attention. Every step of the way. Think of this as like audience ADHD. Right. You are competing online on social media with thousands, hundreds of notifications and alerts from Facebook mobile app to Instagram alerts to Tiktok alerts to the person's inbox.
Right. And so your audience in many ways has ADHD. And so you have got to remember that you got to earn their trust and their attention, even if you've already done your part by inviting them by, you know, posting and sharing it with them and making sure that they got it right. But really engagement, you lose engagement when you start to kinda like lean out like, Oh, I've already done my part. I've already done my part. How many of you are guilty of that? Say yes. Guilty in the comments if you're with me. Right? So you have to remember that you must earn your audience's attention every step of the way. That means that you've got to lead with the human connection.
It's not enough just to go ahead and post the invite and post the link and add that to them and just write your description and be done with it. You've got to remind, remind, remind, remind, remind to get them to show up. Okay. What does that mean? That means that you're reminding them in their DM that might be making sure you're implementing ways for them to get text messages and opt in for that, so that they get reminders.
That means that you're gonna to also have to email them right. To be able to get them to come to your event. Yes. You've got to go all out. Why? Because your audience. Right. Has audience ADHD, and you're competing with all these other free virtual events that are out there. Right. And then on top of that, leaning with the human connection means that you've got to personalize the reminders.
In a way that is based on their preference. Some of us prefer text messages, some of us love chat bot reminders and DM. I'm one of those, right? Some of us prefer reminders as email. So you have got to provide different options for them to opt in to getting reminders, right? Because every single time you have to earn your audience's attention.
If you want them to engage with you, right? Like you've got to engage with them. Does that make sense? You've got to remind them. Right. And I'm gonna talk about a point number two and a little bit. It's not just, Hey, by the way, I'm hosting this virtual event. It's about this topic on this date and time.
That's not the type of reminding that I'm talking about. I'm gonna talk about what that is and just a little bit here. Okay. But it's up to you. If you want sales in your business, right. If you want lead gen. Leads coming in. You've got to earn your audience's attention. It is not let me repeat. It is not an afterthought.
It is not an afterthought. Okay. It can't be, yes. You may have done your part and posted the event and made the effort to invite them and they're coming. And I know that you're super busy, right. But, you already made this effort. Step one, you've got to put in more effort to lead with the human connection to follow up and remind, remind, remind them to show up and invest in technology to be able to opt in, to get different reminders.
I mean, this is about you running a business, right? And scaling and hitting, you know, six to multiple seven figures in your business. Your leads, your audience are precious. Okay. So it's an investment. You're nurturing them. You've got to make the investment, got to make the investment. All right, so what's number two.
What's number two?
This goes back to reminding you maybe already posted the invite and wrote the amazing description and benefits all in the invite description. And you're set. You market your benefits once, and then you forget it. And that is a huge mistake because what did I just say to you in step one? You've got to be what you've got to earn your audience's attention.
You are competing with all this other noise. You are asking them to take time away from their loved ones. From watching Netflix, from working to spend time with you. Right. So what's in it for them. What is in it for them? And this is so key because you got to constantly be marketing the benefits at every step of the way.