Good morning. I am tuning in today for the #TASTYYES! Tuesday. And I am going to just do a quick tech check to make sure that you can hear me. I'm using my AirPods this morning. If you are tuning in. Say hello to me in the comments and we will go ahead and get started.

So, today is a really fun topic. Can you hear me? Let me know in the comments. If you can hear me, I think you can hear me. Let me just do a quick tech check here. I'm gonna just, I thought I was in our group. Good morning. I see Angela's here. Say hello. I wanna make sure you can hear me. Okay. Yeah. Okay, great.

It looks like, and I can hear you too. Awesome. So if you just click on the stream yard link above, I can hear you. I can see you. That's awesome. So today's a really fun conversation. I thought it would be a really fun conversation for us to have, because of how many times. Have you thought about how you can get those that love you to support you in your business?

I'm talking about my husband because most of the time I talked to a lot of different women who are looking to grow their business. So we're often talking about husband, but this could be a partner. This could be, a spouse, a girlfriend, a wife, right. Depending on where you are, there's no judgment here.

So I want you to really think about this for just a moment. Because I thought this would be a really fun conversation to have, because many times when I'm sitting around the table and I'm talking to a lot of women and men who wanna grow their businesses. The irony is that I don't hear a lot from men about, Hey, I need to really like talking to my wife.

Hey, I need to see how my wife is going, what she thinks about this. Even if the wife is also in the business. Right. But on the flip side, when I'm sitting at the table and I'm talking to women, they'll often come to me and they'll say things like, how can I get my husband bought in. My husband wants and I wanna do this business together, but he thinks that we should do it this way.

I think we should do it that way. And I just feel like he's not really supportive. I'll give you a really specific example. Okay. I was talking to a woman about growing her business and I can tell you like she is so motivated. Right. And she's like, I've been listening to you, Elizabeth, and you've been talking about charging more and really working with high-quality customers.

My husband and I've been in this business. We've been doing this for, five, seven years. And I've been trying to tell my husband that it's time for us to raise our prices, but he keeps telling me that we shouldn't be raising our prices because we want to stay in the middle. And he said he went to school and got a marketing degree.

I did it. And so what he's trying to say is that I should be listening to him, but I've been listening to you, Elizabeth. And I think we need to raise our prices because we really want to quit our nine to five. Right? Good morning, Susan. I see you. Right. She's like haha. So true. Right. And she's like, I just don't know how to get him to like, listen to me.

And so I want you to think about how that shows up in your business, not just in terms of your partner or your spouse, but really how it shows up with the support that you might be waiting on for those that love you through family and friends and who you surround yourself with. Because again, this is the number one conversation I often have.

That is a really different conversation from the conversations. I have men who are looking to grow their business, right. I just had a conversation with, a male entrepreneur who was looking to, literally triple his business growth. He's already at gosh, maybe close to maybe half a million dollars in sales.

And even though his wife is in business with him. He doesn't say to me, Hey, I need to ask my wife about this. You know what he said to me instead, he's like, Hey, I really think this is gonna work, but I'd love for us to maybe sit down and have a conversation with my wife. And maybe just have you walk her through a little bit of what you just shared with me.

Right. It's a really different type of conversation. When you have a couple that's doing business together and I'm talking to the male in that relationship and that partnership, he approaches his wife as if she's a partner at the table. He's just betted me. He likes my approach and now he wants to invite me to talk to him and his wife at the table.

Do you hear that? Do you notice the difference? Women, on the other hand, don't do that. Their conversations are very different. They'll say to me, I really like what you're saying, Elizabeth. I think this could be a potential fit, but I just don't think my husband's gonna be on board. How do I convince him that to get on board?

Even if both of them are supposedly partners in their business, the conversation is still around asking for permission. Very different, very different conversation. Right? How many of you are willing to admit, right. As independent, as we are. There are times where you're feeling like you're still having to ask for permission.

And I know many of my women entrepreneurs will say to me. But Elizabeth, this is about the unity of our marriage. This is about respecting my husband. And I'm not hating on that. I'm not trying to disrespect the union of your marriage or your partnership in your business. Okay. But what I'm saying to you is that I have the honor and privilege to talk to both men and women who are looking to grow their businesses, who are all Finn partners in their businesses.

And the conversations are completely different. Both men and women wanting to grow their business wanna grow their business by three to five times more than where they're at, but how men lead that conversation with our partners are so different than the way the women lead that conversation with their partners in life and in business.

I love what this person said. Gosh, has said. Sometimes I use that as an excuse. Let me talk to my husband, not to ask for permission, but to find time to say yes to myself. Absolutely. Absolutely. She still says simple solution. I wish it was really that simple. I wish it was really that simple, right. Let's see here, this person says, Susan says, yes, that's what they usually say.

But I want you to really just take a moment to really think about that for a second. Right? Even if you are looking at your finances, you're looking at making decisions in your business, again, as a partnership, let me talk to my husband. Maybe it's just a very polite way to reject, right? Right. Reject the sell and decline.

And just in a couple of weeks, I'm gonna be talking about. How to overcome that sales objection with your audience. If they happen to use that, Hey, let me talk to my husband first. Right? So we'll cover that topic on a different day. Today, I'm talking about you and what it takes for you to inspire your husband to say yes, and it all starts with your mindset.

Okay. And this is so powerful. And the reason why, again, I'm having this conversation with you is that I have the honor of sitting with both men and women at the table who have partnered with their spouse or their partner in both life and in business. And the conversations are very different. And this is really key because if you are growing your business, whether you're in startup or you're in scale-up and you already, are starting to look and build out a team.

Right. I want you to remember that you are your number one investor in your business. No one else is gonna invest in your business. You've got to look at your business. Like it's an investment, right. And even though you might say, Hey, let me talk to my husband too, whether it's not to ask for permission, right.

Or to, just be respectful of that partner. How might you frame it up in a way that empowers you as really the true number one investor in your business? If your business is run by both you and your partner or spouse, right? How can both of you be the number one investors in your business? And being an investor in your business is really investing in not just the technology to enable you to grow your business online, the decisions that need to be made in your business and operations, but also the investment in your knowledge, right.

And your information to grow your business. Okay. Men and women think very differently when they are looking at their business. Okay. We know that most of the time men are pretty logical, okay. When it comes to their business growth. They'll look at the numbers first. Okay. Women will not do that. What they'll look at is where does the heart turn to them first?

Now both men and women. Let's just be clear from a human psychology perspective, right? Both men and women. We all make decisions from emotional triggers. Okay. Men do it too. It's not just all women who are making decisions from an emotional place, but how they get to that emotional trigger is different. Men will be very logical in that.

And then they'll look at their emotions and their gut, and they'll make a decision from that. Women, we will tend to go with our hearts first. We'll tend to go with our gut first, right. And then we'll make the emotional decision there. And then somewhere in between, we'll also be looking at the logical numbers and the logical sense of it.

If you're not doing that, you should be doing that. It's a great counterbalance. Okay. But men and women both make decisions from emotional places, right. How do I know that to be true? Because you can put the most logical man. Okay. Who's like, I don't make emotional decisions from an emotional perspective in front of his favorite boat.

His favorite car. Right. And he's gonna be like a kid in the candy store. This is someone where, you know, I hear from the wives, my husband, we don't need a new car, but he went to the dealership to check up that car. And the salesperson gave him a 0% interest financing and all of a sudden he's like, honey, we need a new car.

Right. For women, it's a little bit different. For us, the men don't understand why we need so many pairs of shoes or maybe so many designer bags. Right. But you put us in front of our favorite designer we're like, we're just window shopping, the salesperson, hands you, that coupon. And all of a sudden you're justifying it with logic.

Oh my gosh, this is such a great deal. I'm going to say 30% off. I need another bag. I need another pair of shoes. Right? The husband's like, I don't get it. You've got plenty of those right. Priorities, priorities. Right. So that's really what I want you to think about. Okay. Is that both men and women, we really all do make decisions from an emotional perspective, just different things, trigger different emotions for us.

Okay. But what does this have to do with your business? Right. See, when I'm talking to the men who want to grow their business and they're like, Hey, I'd love to, you know, now let's bring this conversation to my wife or my partner. Okay. And they're just really looking at the sheet, Elizabeth, know what she's talking about from a logical perspective, right?

Can she really deliver on what she's saying? And now I need my wife to weigh in and just really, see if she's comfortable with working with Elizabeth. And where we're headed. Right. But you see, he is boldly declaring the sales number and the growth that he wants in his business. He's already in his mind, he's already like, this is where I wanna be.

Now. I just need to take a step back and figure out who is going to help me get there. Right. So I am just one of many solutions. He's probably vetting at this point. Let me ask you this. When it comes to the growth in your business, are you thinking that way?

Or are you thinking of it more? Like, I just need to, how do I just convince my husband? Cause I really wanna do this. Right. And even though for you, it may feel right, whether it's with me or someone else to move forward with making that decision for your business. How are you presenting your business case to your husband or to your partner?